AI-Powered Trade Promotion Management SoftwareOne Platform. Trade Promotion Management.

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Core platform

One TPM platform. Every workflow. From planning to reporting.

PromoQuery replaces 5–8 fragmented spreadsheets and bridges your sales, trade marketing, finance, and FP&A teams around a single structured view of every promotion.

01 SETUP

Set up products, customers, deductions, and promotion groups in one place

Import your product tree, retailer and distributor master, deduction type library, and promotion group taxonomy from Excel in under an hour. PromoQuery enforces consistent structures across sales, trade marketing, and finance, so every planner, every report, and every deduction match uses the same source of truth.

Hierarchical product tree with brand, segment, SKU levels
Retailer and distributor master with billing hierarchies
Standardized deduction type library (OI, slotting, scan, MCB, free goods)

Master Data Setup

128

SKUs

Retailers

Promo groups

Deduction types library

Off-InvoiceSlottingScanMCBFree goodsAd feature

The problem

Why spreadsheets and legacy TPM software fail CPG finance teams

Whether you are a startup, a mid-sized brand or a company past $50M in revenue, trade promotion complexity outpaces what Excel can handle, while enterprise TPM software costs $2,000–$10,000 per month and takes 3–9 months to deploy. PromoQuery was built to close this gap.

Startups
Mid-sized brands
$50M+ brands

Promotion data lives in 7 different places

Sales keeps a planning Excel. Trade marketing uses a different Excel. Finance has an accrual file. The GL has a trade spend account. Deduction reports come from each retailer separately. By quarter-end, no one agrees on the numbers.

Promotion structures don't match across teams

Sales plans by customer. Finance tracks by GL account. Trade marketing thinks in mechanics (TPR, display, feature). When each team taxonomies differently, roll-ups become manual guesswork.

Deduction claims get paid without verification

Retailers deduct from invoices for promotions, slotting, and damages. Without claim-to-plan matching, 5–8% of deductions are usually invalid, a $150K–$200K annual leak for a mid-sized CPG brand.

Planned spend drifts away from reality

Promotions are planned in January, modified in March, extended in May, and paid in July. Without a single source of truth, finance accrues against stale plans, and books surprises at close.

Reporting takes days, not minutes

Every month-close, someone rebuilds a retailer P&L in Excel. By the time the report lands in the CFO's inbox, half the data is already stale and the window to act has closed.

Legacy TPM software is overbuilt and overpriced

Enterprise TPM platforms charge $24K–$120K per year, demand IT resources, and take months to implement. For a $50–$300M CPG brand, it's overkill, but spreadsheets are no longer enough.

Industries

Built for CPG and FMCG companies of every category

PromoQuery is used by CPG brands selling through grocery, mass, club, drug, dollar, convenience, specialty, and e-commerce channels. If your company runs trade promotions with retailers or distributors, PromoQuery fits.

Food & Beverage

Snacks, beverages, frozen, dairy, specialty food

Personal Care

Skincare, haircare, oral care, beauty

Household Products

Cleaning, paper, laundry, home essentials

Pet Care

Pet food, treats, supplies, specialty pet

Health & Wellness

Supplements, OTC, vitamins, functional food

Beauty & Cosmetics

Makeup, fragrance, premium beauty

Specialty & Natural

Organic, gourmet, better-for-you brands

OTC Pharma

Over-the-counter, personal medical

Customer voices

What CPG finance and trade marketing teams are saying

“Our Q4 close used to take two weeks of manual deduction reconciliation. With PromoQuery, finance closes trade spend in a day and a half. The ROI is immediate.”

MRM. ReyesDirector of Finance, Beverage CPG

Still have a question?

Create your account and a CPG TPM expert will follow up, or write to us and we will answer within one business day.

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